Ricardo Costa is the CEO of MVB Brasil. He worked as Representative of the Frankfurter Buchmesse for South America. Ricardo began in the book market 23 years ago, as Editorial and Marketing Director. He also did consultancy in business planning for Publishing Houses and he was Managing Director of PublishNews Brasil for more than 6 years. Ricardo has a bachelor’s degree in System Analysis, and a degree in Publishing. He started his professional life in the entertainment business as Product Manager at HBO Brazil.