Beyond the Book: Exploring Merchandising Opportunities

Discover the world of merchandising, gain a clear understanding of what merchandising means in a publishing context and how it can be leveraged to enhance your publishing brand.

We’ll compare the differences between producing merchandise in-house and licensing it to external partners, weighing the pros and cons of each approach. Whether you’re looking to start small or scale up, this session offers practical ideas on how to break into merchandising.