From Page to Screen: How #BookTok Builds Global Screen Sensations

16 October 2025 12:30 — 13:20

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Frankfurter Buchmesse

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How does a viral book become a global hit on screen? This panel explores how #BookTok is transforming stories into cultural phenomena — turning novels into bestsellers, must-watch films, and hit TV series. Featuring María Contreras (Amazon Studios), Mercedes Ron (Culpables, Dímelo Bajito), and others, we’ll discuss how fan-driven buzz fuels fandom, anticipation, and real-world success.

Additionally, Deniz Ulucan (Media Control) will share exclusive insights into the impact of the #BookTok community in Germany, including new data on the #BookTok bestseller list and sticker initiative.

Speaker:

Maria Contreras, Head of Movies & Scripted, Spanish International Originals, Amazon Studios
Mercedes Ron, Author, Culpables & Dímelo Bajito
Deniz Ulucan, Lead Book and Market Researcher at Media Control

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