Eugenia Bascarán

Eugenia Bascarán has started her professional career in the marketing area of global technical publishing companies, then worked on the development and growth of e-books in Latin America. Between 2018 and 2022 she worked for the LatAm team of Storytel, the Swedish audiobook company, as Content Manager.
In 2023 she collaborated with Spotify US in a consultancy on the Spanish catalog for its new vertical "Audiobooks in Premium".

With the strong belief that audio is the ideal vehicle to attract new audiences to stories and learning, she co-founded ReadingU in 2017, which is today the production company with the most audiobooks produced in Latin America. ReadingU also offers consulting and training on catalog, market and production of sound content. In 2021, they launched Ridu, an app of original stories of sound horror and true crime, which has more than 500,000 downloads in more than 70 countries.