Lorenzo Herrero

Accustomed to dealing with communications departments in Spain and Latin America, Herrero decided one day to take a break and make the leap into the publishing world by joining a small Spanish publishing house as Sales Manager. There, he discovered that the challenges he had faced as a journalist on international cooperation projects were nothing compared to the daily struggle of selling books. The result of both experiences could only lead him to Publishnews en español as editor-in-chief, writing about the world of Spanish-language books and covering the major Spanish-language book fairs.