Without metadata, there is no business / Keynote

The correct handling of metadata for each title is the basis for giving each book greater visibility and boosting its sales. To achieve this goal, books must be as easy to find as possible, both for booksellers and potential readers. What are the basic requirements of global book markets for increasing the visibility of publishers' catalogues and boosting sales? This keynote will present the metadata-based tools needed to increase commercial opportunities for publishers and booksellers.