Masterclasses by Frankfurter Buchmesse
Digital sessions on publishing trends
Discover our international learning format for publishing professionals.
The digital learning format for the publishing world
The publishing landscape is constantly evolving and it's not always easy to stay up to date. With our Masterclasses, you can expand your knowledge from anywhere in the world. Taking place digitally and being free of charge for participants, they are the perfect tool for searching for exciting innovations and hidden gems before the start of the book fair.
Missed former Masterclasses? Get your extra dose of expertise, best practices and inspiration anyway - with the recordings available in our Media Library(opens in a new window).
Host a Masterclass with your company
Reach out to your (professional) audience in the run-up to Frankfurter Buchmesse, increase your visibility and expand your physical presence at Frankfurter Buchmesse with digital marketing and lead generation activities beforehand.
- Tailored marketing campaign for your session
- Lead generation for your marketing & sales team
- Live or pre-produced presentation followed by live Q&A
- Technical setup, speaker briefings and support before, during and after the session
- Long-term visibility of your Masterclass in our media library
- Branded video clip for own use
What former Masterclass hosts say
Kevin Oh, CEO & Founder, SYNTHYA
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Adam Fritz, CEO, Pozotron
Become a Masterclass Host
You are keen to share your expertise with a professional audience? Looking for new and exciting business leads?
Our Masterclass speaker line-up 2025:
Masterclasses - October 2025:
Monday, 06 October
Reinventing Workflows: The Next Chapter in Audiobook Production
Live now ENBookInsight by DemandSens: The AI That Reads, Analyzes, and Elevates Your Manuscripts Instantly
Live now ENTuesday, 07 October
Turning Data into Gold: An Award-Winning Publisher's Metadata Transformation
Live now ENComics on the Rise
Live now ENWednesday, 08 October 2025
In 6 Monaten zur neuen Verlagssoftware – Was unsere Learnings für Ihre Projekte bedeuten
Live now DEWhy Readers Will Skip Your eBook in 2026
Live now ENTurning your Content into a Digital Goldmine
Live now EN#fbm25 Masterclasses - June:
Monday, 23 June 2025
Beyond the Hype – How AI enhances scholarly publishing
Live now ENTuesday, 24 June 2025
The Art of Being Found - Marketing & Discoverability
Live now ENWednesday, 25 June 2025
Your eBooks Look Great. Then Why Are Readers Dropping Off?
Live now ENThursday, 26 June 2025
How to #fbm25 – Trade Visitor Special
Live now ENNever miss a Masterclass again with our newsletter
Which company, host or business case should not be missing from the next Masterclasses?
Please send us your recommendation by e-mail to masterclass@buchmesse.de(opens in a new window).
(Re) watch our digital programme in our media library
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