Comics, Manga & Co.

Visual Storytelling, Global Worlds

The business is booming: manga, comics & co. are more than ever a global phenomenon. At Frankfurter Buchmesse, the people who create comics meet those who bring them to audiences worldwide — artists and readers, publishers and booksellers, as well as agents, scouts, and platform providers from around the globe.

Comics, Manga, Craphic Novels & Webtoon at FBM25

14 %
of trade visitors said they are interested in the topic of comics.*
130
events related to the topic of comics took place at FBM25.
132
exhibitors said they were participating in the comics market.
81 %
of exhibitors came from non-German-speaking countries.

*Responses to the question "Which thematic and exhibition areas are you particularily interested in?" in an anonymous and voluntary survey conducted after ticket purchase.

More facts and figures about FBM25

Masterclass: Virtual Comic Session

What fuels the lasting fascination with comics—and where is the market heading? This masterclass offers insights into the international comics scene and shows why comics, manga, and webtoons are becoming increasingly important for publishing, rights trading, and digital communities.

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Be part of the #fbm26 Webtoon area

Join the Webtoon Area at #fbm26

Present your company in our Webtoon area in October in order to showcase it to an international trade visitor audience.

Learn more

Menschen an Tischen im Ausstellungsareal Webtoon Area

Collective Exhibition Comics, Manga & Games

The new Collective Exhibition offers comic and manga publishers a platform that has been expanded to include games, board games and pen-and-paper games. It offers exhibitors the opportunity to engage with both trade visitors and interested members of the general public at the weekend. Sales are permitted on all days of the fair, subject to fixed book prices.

The Comics Business Centre

Business is booming and mangas, comics & co. are a global phenomenon more than ever. At the international joint exhibition trade visitors are able to make new contacts and exchange ideas with industry players and experts.

Impressions from the world of comics at #fbm25

Illustrator und Illustratorin zeigen ihre Arbeit

Tanzperformance auf einer Bühne: Eine Person in schwarzer Kleidung springt im Mittelpunkt, begleitet von drei Tänzer*innen in schwarz-violetten Kostümen und rotem Bühnenlicht.

Matsuri Stage

Am Messewochenende wird Comic, Manga & Co. für Fans und Familien erlebbar. Cosplay, Manga, Anime, Musik und japanische Popkultur bringen die Community zusammen – mit Wettbewerben, Bühnenprogramm und Mitmachformaten. Gemeinsam mit dem Main Matsuri Festival entsteht ein Programm, das die kreative Energie der Szene aufgreift und mitten auf die Frankfurter Buchmesse bringt.

Alle Veranstaltungen auf der Matsuri Stage

More on Comics

News

FBM26: Where comics expand their world

Comics have long been more than just a genre. They are being adapted into series, films and games – and are bringing together a growing global community. Charlotte Boschen, Key Account Manager at Frankfurter Buchmesse, explains why comics will play a bigger role than ever before at FBM 2026.

To the interview
News

"Creativity irradiates everywhere and new amazing stories come from unexpected countries."

Sébastien Célimon is Webtoon Ambassador at Frankfurter Buchmesse. In this interview, Sébastien talks about his personal connection to webtoons, its opportunities for the European market and he reveals what visitors can expect in October: A new Webtoon Area embedded in the Comics Business Centre.

To the Interview
News

“The uniqueness of comics: only in comics are image and text directly interwoven.”

Comic artist Mikael Ross was present at the German-language Guest of Honour presentation at the Brussels Book Fair. In our interview, he talks about changing perspectives in writing, his definition of home and the novel as a literary place of escape.

To the Interview
News

“Comics almost have a ridiculous universality”

Elizabeth Pich and Jonathan Kunz, founders of the comic strip War and Peas, talk about their comic characters, the difference between comics and books, travelling and politics in an interview with FBM.

To the interview