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Visual Storytelling, Global Worlds

Stapel Graphic Novels

Comics, manga, webtoons and graphic novels show just how powerfully visual storytelling is shaping markets, platforms and communities today. Images, words and panels give rise to stories that extend beyond pages and screens – into series, games, anime, merchandise and new communities.

Manga from Japan, webtoons from Korea, bandes dessinées from France and Belgium, and graphic novels from around the world demonstrate the international reach of visual storytelling today. For many readers, comics are lifelong companions. The heroes may change, but the fascination of storytelling through images remains.

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Events

Graphic Novels

Comics, Manga, Graphic Novels, Webtoon

Visual storytelling transcends genres, languages and cultural boundaries. Find talks, encounters and fresh perspectives on the diverse world of graphic storytelling in the event calendar.

Discover events
Tanzperformance auf einer Bühne: Eine Person in schwarzer Kleidung springt im Mittelpunkt, begleitet von drei Tänzer*innen in schwarz-violetten Kostümen und rotem Bühnenlicht.

Matsuri Stage

Over the weekend, Comic, Manga & Co. comes to life for fans and families alike. Cosplay, manga, anime, music and Japanese pop culture bring the community together through competitions, stage performances and interactive activities. Together with the Main Matsuri Festival, we are creating a programme that captures the creative energy of the scene and brings it to the heart of Frankfurter Buchmesse.

All events on the Matsuri Stage

Comics, Manga, Craphic Novels & Webtoon at FBM25

  • 14 %

    of trade visitors said they are interested in the topic of comics.*

  • 130

    events related to the topic of comics took place at FBM25.

  • 132

    exhibitors said they were participating in the comics market.

  • 81 %

    of exhibitors came from non-German-speaking countries.

*Responses to the question "Which thematic and exhibition areas are you particularily interested in?" in an anonymous and voluntary survey conducted after ticket purchase.

Masterclass: Virtual Comic Session

What fuels the lasting fascination with comics—and where is the market heading? This masterclass offers insights into the international comics scene and shows why comics, manga, and webtoons are becoming increasingly important for publishing, rights trading, and digital communities.

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Impressions from the world of comics at #fbm25

More on Comics

  • Comics Business Centre

    News

    FBM26: Where comics expand their world

    Comics have long been more than just a genre. They are being adapted into series, films and games – and are bringing together a growing global community. Charlotte Boschen, Key Account Manager at Frankfurter Buchmesse, explains why comics will play a bigger role than ever before at FBM 2026.

  • Sébastien Célimon presenting European Market at the BICOF, Bucheon, South Korea, October 2024

    News

    "Creativity irradiates everywhere and new amazing stories come from unexpected countries."

    Sébastien Célimon is Webtoon Ambassador at Frankfurter Buchmesse. In this interview, Sébastien talks about his personal connection to webtoons, its opportunities for the European market and he reveals what visitors can expect in October: A new Webtoon Area embedded in the Comics Business Centre.

  • Mikael Ross

    News

    “The uniqueness of comics: only in comics are image and text directly interwoven.”

    Comic artist Mikael Ross was present at the German-language Guest of Honour presentation at the Brussels Book Fair. In our interview, he talks about changing perspectives in writing, his definition of home and the novel as a literary place of escape.

  • War and Peas Comics Elizabeth Pich Jonathan Kunz

    News

    “Comics almost have a ridiculous universality”

    Elizabeth Pich and Jonathan Kunz, founders of the comic strip War and Peas, talk about their comic characters, the difference between comics and books, travelling and politics in an interview with FBM.

Group photo of the 2025 participants

International perspectives on comics, manga and visual stories

The Frankfurt Global Network 2026 brings publishers, editors and rights managers from around the world together with the German-language book market. The Frankfurter Buchmesse programme combines market insights, visits to publishers and booksellers, professional exchange and networking – with a focus on comics, manga and visual stories this year.

Find out more about the Frankfurt Global Network 2026